Our People
The team that delivers
Our Story
33+ years of global craft
Built for Scale,
Stewardship and
Generational Impact.
Sadorp is a global FMCG / CPG investor and supplier. Creating retailer-trusted products at scale & advancing stewardship for generational impact.
Our Story
33+ years of global craft
Where the Story
Began
Sadorp did not begin as a startup or a pitch, but after a cycle had already run to completion. For three decades, the entrepreneurs behind it built and led branded and private label consumer goods, manufacturing at scale, navigating retail systems, building category relationships, and moving products from concept to shelf with consistency, compliance and operational discipline.
That chapter concluded and Sadorp emerged, not as a continuation, but as a reframing. Instead of asking how to build another FMCG/CPG and investment business, it asks different questions.
The Questions That Define the Next Chapter
What role should a supply-driven company play in shaping culture?
Can the FMCG/CPG ecosystem lead in stewardship, charity and community, not merely categories?
How should generational responsibility influence the way products are conceived, made and distributed?
What happens when the objective is not only margin and scale, but moral credibility and relevance?
And what could change if a company treated health, sustainability and values as foundational, not decorative?
Those questions define the next chapter. Our history is not only about what the entrepreneurs have already done, but about what they intend to make possible.
The Founding
Doctrine
Sadorp is led by three founders whose principles form our lived philosophy.
Conviction
Commercial judgement, retailer understanding and long-term relationships shape how Sadorp chooses the right opportunities and pursues them with discipline.
Integrity
Manufacturing judgement, partner trust and quality discipline protect the standard behind every product Sadorp brings to market.
Alignment
Connects people, markets and purpose so commercial growth, operational execution and long-term responsibility move in one direction.
Conviction
to pursue what others won't.
Integrity
to endure what others can't.
Alignment
to achieve what others never do.
Together, they form the foundation of Sadorp, not just how we win today, but how we build for generations.
Purpose-Driven
People
Sadorp brings product expertise, retail standards and supply discipline to FMCG and CPG led categories built for modern retail.
Louise Kirby
Managing Director
Ryan Nolan
Commercial Director
Anne Hilton
Technical Director
Andy Mallett-Knight
Head of Finance
Alfie Porter
Sales Director
Rachel Hung
Commercial Manager
Adam Lee Stroebel
Head of Marketing
Josh Ellis
Commercial Manager
Join the team
We hire for conviction, craft and care - not titles.
Transformation Shapes Generations.
A world where everyday products mold the lives of generations to come.
Create products, partnerships and brands that are defined by Transformation Without Compromise.
Our Values
Stewardship
Growth must create more than it consumes.
Conviction Guided by Conscience
We move decisively, but never carelessly. Bold action must always be anchored in judgment, responsibility, and respect for people, partners, and impact.
Integrity that Compounds
We treat trust as our most valuable asset. We keep our word, act consistently, and protect our reputation because integrity grows over time, while shortcuts eventually collapse.
Alignment before Ego
We believe progress comes from shared understanding, not personal dominance. By listening, clarifying, and aligning, we turn individuals into a powerful collective.
Mastery through Craft
We pursue excellence patiently and seriously. Real credibility is built through expertise, discipline, and attention to detail, not noise or self-promotion.
Stewardship of What Cannot Speak
We care for resources, relationships, and the environment as things entrusted to us. Growth must create more than it consumes and leave the world better than we found it.
Generational Responsibility
We judge decisions by their long-term consequences, not short-term gain. We build with the next generation in mind, not just the present one.
Partnership as Progress
We win by building others up with us. Our success is measured not only by what we achieve, but by how many partners, communities, and collaborators thrive alongside us.
“Supreme transparency leads to shared truth, and shared truth leads to unparalleled performance.”
Sadorp protects its reputation through four non-negotiables:
Product Integrity
We do not make claims we cannot substantiate.
Compliance First
Safety, regulation, and quality override speed or margin.
Responsible Supply
We hold ourselves to excellent ethical and environmental standards.
Impact with Evidence
We only commit to social initiatives we can measure and report.